While the iconic Mitsubishi building in Cirencester was re-imagined into modern flexible office space and storage, we wanted to keep the buildings heritage as the inspiration for the brand identity and comprehensive brand guidelines we were commissioned to create. We designed a simple yet strong logo, site way finding, maps and signage to support the new brand. We developed the identity further and captured the essence of the brand through strapline generation - “fluid workspace”, reflecting both the buildings waterside surroundings and the flexibility of their offering.

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